The Power of Storytelling

We Got Kidz Youtube

Overview

Capturing the Joys of Parenthood through Engaging YouTube Content

We Got Kidz is a YouTube series produced by Kesha Phillips, founder of Soulful Rubber Media. Launched in June 2010, the series ran for six years, providing a humorous and heartfelt look at the everyday adventures of young parenthood. Initially created to support her parenting and lifestyle blog WeGotKidz.com, the series continued to thrive even after the blog was retired, with the YouTube channel now serving as a cherished commemoration of the funny trials and tribulations of raising kids.

Project

Scope

Kesha Phillips personally undertook the complete production of the We Got Kidz series, showcasing her multifaceted talents in video creation and digital storytelling:

Video Production:

Every video was meticulously outlined, storyboarded, and brought to life using Adobe Premiere Pro and After Effects. Kesha’s hands-on approach ensured that each episode was engaging, well-structured, and visually appealing.

Influencer Marketing:

The channel successfully leveraged influencer marketing, partnering with well-known brands like Werther’s, Lunchables, Leap Frog, and Haribo (seen below). These collaborations not only provided valuable exposure but also added credibility and engagement to the channel.

Content Creation:

The series featured a variety of content that resonated deeply with young parents, including humorous takes on everyday parenting challenges and practical tips.

Media Features:

Kesha’s influence extended beyond YouTube, as she was featured as a resident “mommy blogger” on news shows such as CBS Better Mornings Atlanta and AMHQ with Sam Champion on the Weather Channel, further establishing her as a trusted voice in the parenting community.

Highlights

Conclusion

At Soulful Rubber Media, we believe in the power of storytelling to connect and engage audiences. The We Got Kidz series is a testament to this philosophy, demonstrating how well-crafted digital content can celebrate life's unique moments and draw in a loyal following. Through her work on this project, Kesha Phillips has proven her expertise in digital presence, influencer marketing, and video production, delivering content that is both entertaining and impactful.

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