client
Playing 4 Keeps
Tools
Adobe Creative Suite, Canva, Google Docs, Instagram & Facebook Business Suite
Total Value
A unified brand strategy and enhanced social media presence, leading to increased user engagement and brand recognition.
01.
Introduction:
In 2022, Playing 4 Keeps, a dating app focused on fostering meaningful connections through compatibility games, sought to enhance its brand presence and user engagement. Initially, they approached Soulful Rubber Media for the design of a flyer and social media asset. Impressed by the cohesive and impactful designs, our collaboration expanded to encompass comprehensive social media management and the development of an extensive Brand Bible.
02.
How We’ve Helped:
- Developed and executes a consistent social media plan that resonated with Playing 4 Keeps' target audience, enhancing brand visibility and engagement.
- Created a 40+ page Brand Bible detailing brand positioning, target audience insights, key messaging, visual guidelines, and tone of voice, providing a strategic roadmap for all branding efforts.
03.
Key Results:
Our strategic branding and social media initiatives equipped Playing 4 Keeps with a clear and cohesive brand identity. This transformation not only solidified their market positioning but also enhanced user engagement, contributing to the app’s growth and success in the competitive dating industry.
