Our Story - Soulful Rubber

Where Strategy Meets Soul

The Heart Behind Soulful Rubber

This brand? It’s personal.

Soulful Rubber didn’t start in a boardroom with a marketing budget. It started with me — a woman with a creative spark, a deep love for storytelling, and a drive to help people bring their ideas to life. I’ve worn a lot of hats over the years — designer, strategist, blogger, mom of twins — and every one of those experiences shaped how I see branding: as both a science and a soul thing.

I created Soulful Rubber because I was tired of seeing small businesses and mission-driven brands struggle to find their voice or settle for surface-level design that didn’t actually move the needle. Strong branding isn’t just about looking good — it’s about having clarity, confidence, and strategy behind every single thing you put out into the world.

This isn’t just my business. It’s my mission.
To help people like you build something that lasts. Something that feels like you. Something with soul.

Warmly,

Soulful Rubber Media

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How It Started:

The Evolution

What We Noticed:

Early on, we saw that businesses weren’t just struggling with their visuals. They lacked strategy, consistency, and clear messaging.

What We Did:

We transformed from a design house into a full-scale branding and creative management firm, helping businesses, nonprofits, and agencies build brands that work as hard as they do.

Why "Soulful Rubber"?

The Name That Says It All

The name Soulful Rubber isn’t just catchy—it’s a philosophy. It represents the perfect balance between adaptability and authenticity, creativity and strategy, resilience and impact.

Soulful → Because branding isn’t just about design—it’s about meaning. It’s about emotion, connection, and storytelling that resonates.
Rubber → Because great brands don’t just look good—they’re built to last, flexible enough to adapt, and strong enough to stay in motion.

Branding isn’t about throwing random visuals together—it’s about building a foundation that stands the test of time while staying flexible enough to evolve with your business.

At Soulful Rubber, we don’t just design; we craft brand experiences that help businesses grow, connect, and thrive—without ever losing their soul.

The Journey:

From Freelancer to Agency Owner

Discovering Design

2004 2004

Founder, Kesha Phillips, began learning graphic design and taking on freelance projects.

Life & Blogging

2011 2011

Got married, had twins, and launched a parenting & lifestyle blog, igniting a love for branding and digital marketing.

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Expanding Knowledge & Leadership

2016 2016

Returned to college, earned a degree, and became one of Georgia State’s first Digital Leaders in their Digital Learner to Leader program.

Industry Experience

2018 2018

Hired as Digital Marketing Manager at Mighty Auto Parts, gaining expertise in strategy, execution, and brand scaling.

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Launching Soulful Rubber Media

2022 2022

Left the corporate world to start an independent creative agency, originally focused on design services.

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The Big Transition

2024 2024

Evolved into a full-fledged brand strategy & creative management firm, providing businesses with end-to-end branding solutions.

Meet the Team

We’re a scrappy team of creators who love what we do: helping brands tell their stories, build their presence, and scale with confidence.

But here’s the real secret: we don’t do one-size-fits-all creative work. Every project is different, and so is the talent behind it. That’s why we hand-pick the best creatives from around the world, matching their skill sets to your brand’s needs—whether it’s illustration, motion design, high-end branding, or campaign execution.

At the end of the day, we’re just a team of creatives who love to serve, solve problems, and bring brands to life.